Tom Bulleit sits in an office that once belonged to Julian P. “Pappy” Van Winkle, laughing as he reminisces about the journey that brought him here. He had grown up around the whiskey business his whole life, working in distilleries off and on before joining the Marine Corps. After he returned from his service in Vietnam he used his G.I. Bill to go to Law School at the University of Louisville.
Bulleit practiced law for decades as he raised his family, but in 1987, the family lore of his great-great-grandfather Augustus Bulleit’s whiskey business finally got the better of him. He went to his father and said he wanted to start a whiskey business, to which his father replied, “That’s between you and your banker.” When Bulleit had told his father he wanted to be a Master Distiller in college he had not had the same response. Perhaps the fact it was still on his son’s mind two decades later made it easier to accept.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Bulleit had spent time working at Bernheim Distillery. His Uncle was a Master Distiller at Henry McKenna. He laughs as he recalls a heated debate that took place around the holiday table one year in Bardstown about the difference between the supply side of the whiskey business and the marketing side of the whiskey business, noting everyone always thinks their side is the most important one to the business.
Then tragedy struck in 2005 when Bulleit was diagnosed with colon cancer. Though he was very ill he continued to work, citing the great effort put forth by the brand team to work his schedule around his illness. He joked he had been told you’re either going to die or you’re not so you may as well keep working, and keep working he did. It was during this time the Bulleit brand became a strong international seller.
Trending Content
Diageo is in the midst of building a brand-new Bulleit Distillery in Shelbyville, Kentucky. “We’re really excited about that,” Bulleit says. It is expected to begin operating later this year, though currently Bulleit is not making its own whiskey. The new distillery will be “one of the most environmentally friendly industrial facilities in the United States.”
The partnership with Seagram’s provided the original supply line, but the question of whether there will be supply issues in this interim time as they get the new facility up and running comes up in whiskey geek circles quite frequently. I asked Tom Bulleit if there were any concerns about supply, especially since a barrel strength bourbon uses more of their supply.
Every Kirkland Bourbon Ranked, From Worst to Best
READ THE STORY“We’re pretty solid. This is an old industry and we’re pretty good at predicting,” he says, adding his partnership with Diageo has been invaluable. If there ever were a supply problem, Kragel later said, the focus would always be shifted back to the core brand, the original Bulleit Frontier Bourbon. The approximate mash bill is 68% corn, 28% rye, and 4% malted barley, which Bulleit says was modeled after Augustus’ recipe of 2/3 corn and 1/3 rye.
For now the Bulleit Barrel Strength release will only be available in Kentucky. According to the press release, “Over the last year, Bulleit Founder Tom Bulleit traveled the country sharing sips of a new, unreleased style of Bulleit Bourbon with some of the world’s top bartenders. As Bulleit was built by the support of the bartending community, Tom wanted to know what they would think about an addition based on higher proof instead of new flavors or finishes. The feedback was overwhelming and reinforced the decision to officially launch Bulleit Barrel Strength Frontier Whiskey in his home state of Kentucky.”
So what’s next for Bulleit Whiskey? “You’ll have to ask my wife!”
